Commercial Arts Portfolio
dem1) Project scope: The part of planning a project that involves making a list of specific project goals with deadlines, costs, and tasks.
2) Change Order: Requested changes to a project's scope which can either be approved or denied.
3) feedback loop: The order in which feedback is presented on a part of the project.
4) Scope Creep: Things that take longer than needed and/or expected.
5) Target Audience: The Specific group of consumers that will most likely want to buy your product or service.
6) Demographics: The groupings in your target audience that can be age, culture, education levels, income levels, and gender.
7) Questions to ask your client: What are the goals for the project? Who is the target audience? What are the audience demographics?
8) Project Specs: Description of how the project needs to be done (sizes, resolution, color format, web vs. print document, etc)
9) Timeline: The estimated time a project will be done by the due date.
10) Project phases: The group of steps for a project (Usually broken into a timeline).
11)Planning and Analysis phase: The first step in a group project is a group discussion on how to a solve a problem in a project.
12) Designing phase: The second step in a project when solutions are created and suggested to solve any problems or tasks.
13)Testing phase: The third step during a project, it makes sure everything designed works.
14) Implementing/Publishing phase: The final step where the project gets published (In a book, on a website, or gets printed).
15)Iterative Design: A type of process where you continuously improve a project (Testing, tweaking, and finding a way closer to a solution).
16) Visual Design Process: Discuss the intention of the job, research similar jobs, brainstorm (Rough sketches), make edits and refine work. This is an example of iterative design.
17) Non-destructive edits: When you make edits that are not permanent. You can easily edit these any time. (Layer masks, adjustment layers, etc.)
18) Destructive Edits: When you make permanent edits. (Eraser, merging layers together)
19) Printing Specs (printing): Files should be set to CMYK. The resolution should be set to 300 (Pixels Per Inch).
20) Screen Specs (Websites and electronic devices): Files should be set to RGB. Resolution should be 72. Clear enough and it will download faster.
21) Raster (Bitmap): An image in Photoshop made up of square pixels. Can be enlarged without losing quality but it would look blurry.
22) Vector: Graphics that are created mathematically and can be enlarged without losing quality. (Shape tool, text, pen tool).
23) Dimension: The exact size (width and height) of your file.
24) Proportion / Aspect Ratio: The ratio of an image's width to height. Often written with a colon between two numbers.
25) Kerning: The spacing between 2 characters of text.
26) Tracking: The space between a group of text characters.
27) Leading: The vertical space between lines of text in a paragraph (Stacked texted).
28) Hierarchy: The arrangement of elements in a way that indicates their relative importance, allowing viewers to understand the order of importance within a design.
29) RGB Color = Additive: In RGB mode, you add all the colors together to make white. Setting red, green, and blue to 255 (maximum amount) makes white. Setting those to 0 makes black.
30) CMYK Color = Subtractive: This works oppositely. In CMYK you subtract all the colors to get white. Setting the C, M Y, and K to 0% will be white. Setting them to 100% will make black.
31) Gamut: The Range of color used in a color space. For example, fluorescent neon colors can not be printed on your ink-jet printer so they are out of gamut.
32) Color depth / Bit Depth: How much color info is available for each pixel in an image. Examples (8, 16, or 32 bits/pixels). Larger numbers are better quality. A standard JPG is 8.
33) Alignment: The placement or arrangement of elements in a design along a visual axis to create balance and order.
34) Whitespace (negative space): The empty areas in a design used to create balance, clarity, and emphasis.
(2nd batch)
1)Symmetry: The work of art is the same on both side as the other, a mirror image.
2) Radical Symmetry: A form of symmetry in which the identical parts are arranged in circular fashion around a central axis.
3)Contrast: The arrangement of different elements in a design to create visual interest, emphasis, or a focal point. (examples: Variations of color, texture, size, shape, or typography).
4) Emphasis: The prince of design that highlights the most important elements in composition to draw the viewer's attention. Emphasis can be achieved through size, color, contrast, or positioning.
5) PNG: A type of file (Not printing) that has a transparent background.
6) RAW File: An uncompressed file directly from a camera with the most detail for editing. After editing, it usually compressed into JPG files.
7) Release: A legal document that gives permission from the copyright holder to use copyrighted material.
8) Metadata: Info about a image file as copyright info. (File > File Info)
9) Rasterize: To convert a vector image to pixels. Text and shapes create with the shape tool are the only vectors on Photoshop.
10) Resample: To change the dimensions of a raster image by adding or deleting pixels through sampling.
11) Gradient: A gradual fade between colors.
12) Rules of Thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet.
13) Crop: To cut out unnecessary parts an image to improve framing, highlight a subject or change the image's aspect ratio.
14) Grayscale: The use of black, white, and shades of gray in a image.
15) Saturation: The intensity (brightness) of a color.
16) Value: The lightness or darkness of a color.
17)Creative Commons: Copyright license that allows anyone to use a work in certain ways with permission from creator.
18) Non-Commercial: Copyright license that does not allow profit to be made from the use of a creative work.
19) Public Domain: Creative work that can be used without permission because it is owned by the public and an individual.
20) Development Order: 1- Planning, 2- Designing, 3-Building, 4- Testing, 5-Publishing.
21) Orientation: Specify a page orientation for the document as either portrait or landscape.
22) foreground: Elements in a composition that are closest to the viewer.
23) No derivatives: Copyright license that allows others to use a creative work but cannot be changes in any way.
24) Share Alike: Copyright license that allows others to refuse. remix, and modify a creative work, but any changed work must be distributed under the same terms and conditions as the original work.
25) Iterative Design: Involves a continuous cycle of planning analysis, implementation, and evaluation.
26) Rule of thirds: The technique of using a grid of three rows and columns and placing important elements where the lines meet.
27) Gestalt Principle: When things appear to be similar to each other, we group them together.
28) Emphasis: The principle of design that highlights the most important elements in a composition to draw the viewer's attention.
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